| The photography industry is competitive. Most | | | | preferences into account. If the does he can create |
| professional photographers survive and thrive | | | | a profitable and rewarding niche. |
| because they choose a niche and brand their | | | | 3. When it comes to marketing high school senior |
| business with that niche in mind. One growing niche is | | | | sessions, Facebook is your friend. High School seniors, |
| the male senior boy portrait market. This article | | | | both boys and girls, spend a significant amount of |
| offers some photography business tips for those | | | | time on Facebook. If you are going to reach this |
| wishing to succeed at shooting male senior portraits. | | | | crowd, you need be there as well. |
| | | | 4. Use students in their junior year as model reps. |
| 1. Send an email which describes how to prepare for | | | | Find a popular high school junior. Shoot his portrait |
| a session. For many male seniors, this will be their | | | | early on in his junior year. Give him a cut of all of the |
| first photography session that is not under the | | | | sales made by clients that came to you through his |
| direction of their Mom and Dad. Without explicit | | | | recommendation. |
| directions on how to prepare and what to bring the | | | | 5. Request that your client bring props they feel help |
| session will not be as productive as it could be. | | | | communicate their interests and while in high school. |
| 2. Offer quick, simple, inexpensive mini-sessions. | | | | If they bring these props, they will enjoy a more |
| Senior boys typically do not put as much stock in | | | | personalized session. |
| photography as do their female counterparts. | | | | The male high school senior portrait market is |
| Additionally, on average they do not spend as much | | | | growing. Take a photography business tip from an |
| on their portraits. Thus, if a senior photographer is | | | | experienced portrait photographer: don't neglect the |
| going to succeed in this business, he needs to | | | | male market when building a high school senior |
| develop a business model that takes a typical boy's | | | | portrait business. |