| What are the Uses of Commercial Photography? | | | | the photo, which would allow them to use the |
| Commercial Photography is used by a wide range of | | | | photograph for other purposes. |
| clients, from private individuals, to business | | | | Since each situation and setting is unique, it is |
| organizations of all shapes and sizes, and from every | | | | important to find a professional photographer with |
| conceivable industry. The common denominator is | | | | experience in capturing the image, or with creating |
| that everyone who hires a commercial photographer | | | | the desired effects and layouts to match the client's |
| needs a photo created for a specific purpose. | | | | needs. While it is not always necessary for a |
| Whether the photograph is of a product, place, | | | | commercial photographer to have experience with |
| person, or object, the picture will generally be used | | | | the exact image desired by the client, it is necessary |
| for advertising, marketing, and promotion of a | | | | that the photographer understand the client's vision, |
| product or service. | | | | purpose of the assignment, and intended use of the |
| Quite often, and depending on the nature of the | | | | images. In many cases, a photographer with a wide |
| photograph, a client may choose to make a different | | | | range of experiences may be more useful than one |
| use of the photograph, such as to publish it in a | | | | whose experience is limited to one style of |
| different medium. This may or may not be permitted | | | | photography. A wide range of experience is valuable |
| depending on the limitations, if any, of the original | | | | if the client needs suggestions, advice and tips on |
| license granted by the photographer. In many cases, | | | | how to create the perfect setting, regardless of the |
| the client should negotiate a "buy out" of all rights to | | | | situation. |