Better PR Photography - Breaking Down the Barriers

If you are photographing people for a living you haveMeanwhile, the subject is getting more and more
to find a way to break down any barriers betweenuptight, doesn't know what they are supposed to be
you and your subject - and you have to do this isdoing or where to look, and generally feels very
less than a minute!self-conscious.
I have found that one of the best ways to relaxIn my e-manual "Better Editorial and PR Photography"
someone is to talk to them about their work. Askfind out a little about your subject before you start
them a couple of open-ended questions like "Howthe shoot. Web sites often contain biog details of
long have you been with the company?", "What didtop people and over the years I have photographed
you do before?", "What do you do in this role?" andpeople who have been a submarine captain, an ace
"What is the best part of the job?"fighter pilot and a dedicated ocean-going yachtsman
I'll let you into a secret now. Nine times out of ten Iin previous lives.
don't even listen to the answers! All I am doing isJust knowing this is enough to start up a
getting the subject to concentrate on themselvesconversation and it usually impresses the hell out of
and give me the opportunity to get the camera out,the sitter that you have made the effort.
look at suitable backdrops or locations and to thingIn all, it can be an ice-breaker and help give you the
about lighting.shots you want.
Without a shadow of a doubt, one of the things IRemember, people say they hate having their
have noticed with novice photographers is that theyphotographs taken. I think they mean, I hated having
clam up. They are so engrossed in what they aremy photograph taken LAST TIME.
doing that they don't talk to their subject.