| The approach to corporate event photography is not | | | | significant amount of background work. A recce of |
| as simple as that to your backyard barbecue do. It in | | | | the venue will help the photographer be a good |
| fact requires a certain amount of skill as well as | | | | judge of lighting. There will be some venues where |
| awareness. Corporate events are all about clients, | | | | the photographer will have to juggle between indoors |
| customers and entertainment aimed at improving | | | | as well as outdoor settings. At such times, being |
| business relations. Corporate event photography | | | | ready equipment wise as well as skill wise is |
| therefore needs to work towards that end. Which | | | | necessary. |
| part of the event needs to be highlighted, which | | | | Being completely ready for corporate event |
| people need to be featured prominently and which | | | | photography also means that the photographer is |
| clients have to photographed in the right environment | | | | aware of the flow of events. He has to know the |
| are some things the photographer will have to deftly | | | | schedule perfectly so that he is at the right spot at |
| manage. | | | | the right time to take photos. Being in sync with the |
| Good corporate photography requires the right | | | | organizer of the event will bring in crucial details on |
| technology in terms of equipment. A good mix of | | | | whom to photograph and what to highlight. Being |
| digital as well as SLR photography is necessary. The | | | | discreet is also necessary. Be able to catch a group |
| photographer will have to make judgment calls on | | | | of people in an intense conversation or one that is |
| which camera to use at what point. This would | | | | relaxing in their natural moods makes for wonderful |
| depend on lighting and the activity going on. Being | | | | candid photos. Photographers should know when to |
| able to work in low light conditions and using the flash | | | | keep the camera down. Meal times are one such. |
| option intelligibly is part of the profile. | | | | Good corporate photography is all about being a mix |
| The approach to event photography has to be | | | | of people and events as they have unfolded. A good |
| professional. To avoid people getting conscious | | | | photographer will not stick to just faces but would |
| around photographers, it is necessary that they have | | | | also try and capture the mood of the event. This |
| the presence of mind to dress up so as to blend in | | | | could be in the tray of drinks being carried around or |
| with the party. Be it a black tie event or a Hawaiian | | | | even a stage being set for the main part of the |
| themed night, the photographer should not stand out | | | | event. Being able to catch the essence of the |
| like a sore thumb. Good photography involves a | | | | moment is vital. |