| aphy- I guess this won’t be a strange word | | | | promotional purposes. |
| to hear for most of you but commercial | | | | - Industrial Photography — Providing |
| photography? Do you have enough idea about that? | | | | photographs that show the viewer detailed aspects |
| Probably all may not because everyone has the | | | | of industrial equipment, for displays, brochures and |
| perspective of seeing photography as a hobby and | | | | web use, etc. |
| not as a job. So before stepping into the subject it | | | | - Apart from the ones described above the actual |
| would be good if you have enough idea about what | | | | number of categories runs down to a longer list and |
| commercial photography is. Commercial photography | | | | some of them can be identified as, Hotel |
| is known to mediocre as the work done by | | | | photography, Landscape photography, Restaurant |
| corporate video companies and video services for | | | | and food photography. |
| advertising, magazines and corporate publications. | | | | If anyone is wonders as to why commercial |
| Commercial photography involves two parties, the | | | | photography has become very famous in the world |
| client and the photographer. The client would have a | | | | and how a commercial photographer can generate a |
| commercial or business background and they would | | | | higher income from it, then it’s basically due to |
| focus on promoting their products and services, for | | | | one main reason. A single photograph can convey |
| which they would require photographs taken. This is | | | | thousand things to the viewer by just viewing it for |
| where the importance of the commercial | | | | couple of seconds. This saves time and instantly lets |
| photographers comes into play. | | | | the viewers know what the advertisement is on |
| Commercial photography has the following | | | | about. This gives a positive image on the promoted |
| classifications: | | | | product and also helps to attract the viewers to the |
| - Advertising Photography — this involves in | | | | particular product that might lead to a situation where |
| taking photographs in-order to promote a product or | | | | they might actually purchase the service offered. This |
| service. This is normally carried out in conjunction with | | | | would result in serious financial gains that would |
| an advertising agency. | | | | attract anybody to the competitive world of |
| - Web catalogue and brochure — This involves | | | | commercial photography. The current instability in |
| in making a large collection of photographs on a given | | | | business environment has led to a situation where |
| product, that would be provided for web and | | | | the organizations identify advertising as one of the |
| brochure use. | | | | main success factors for business. This has led them |
| - Fashion Photography — This involves | | | | to spend a considerable amount of money and other |
| providing trade catalogues and catalogue designers | | | | resources on advertising products and services. To |
| with a vast number of photographs on fashion | | | | gain the competitive edge over the competitors each |
| clothing. | | | | company should focus on a very distinct way of |
| - Corporate Event and Venue Photograph — | | | | advertising their products. |
| Supplying high quality photographs for publicity and | | | | |