| In reality, there is only one rule when it comes to | | | | For example, one particularly well known wedding |
| photography packages: Every package you create | | | | photographer started to include photographs as |
| should have a 'core' feature, as well as 'extras' that | | | | wedding favors. What he would do is take |
| exist solely to enhance the value of the package | | | | photographs of the guests throughout the wedding, |
| itself. When it comes to a photography business, | | | | develop them on the spot as postcards and then |
| your core feature is definitely going to be a certain | | | | hand them out to the particular guests as wedding |
| type of photography service -- such as wedding | | | | favors. It was really no additional trouble on his part, |
| photography, event photography, and so on. | | | | as he was going to be taking the photographs |
| But it is the extras that are really going to make | | | | anyway -- so the only extra work was developing |
| your photography packages all the more appealing. | | | | them on the spot. |
| Let's face it, every photography business out there | | | | This is an example of a value added service that you |
| probably offers the same core features within their | | | | could put into your photography packages in order to |
| services. While the rates may differ, as may the | | | | enhance their perceived value. Needless to say, |
| quality, the truth is that there is very little else | | | | having extras such as that one will make your |
| separating those core services. With the extras that | | | | package all the more appealing -- and it is what you |
| you offer however, you can afford to get creative | | | | should be thinking about if you want your |
| -- and add items to your photography packages that | | | | photography business to stand out from the crowd. |
| others may not have. | | | | |