| Even though photographic print displays are a | | | | photo print, the little more could be the cost of a |
| professional photographers best form of advertising | | | | 20x24 print. You will GET this portrait session, your |
| many professional photographers feel displays of | | | | 1st priority, plus you will get a display sample and |
| their digital photo prints are a "have to" job, a pain | | | | make more money than you would have from just |
| and a big cost. How about refocusing your thoughts | | | | the 16x20 portrait. |
| and make photo print displays an exciting part of | | | | Method 2. Sell display prints during your portrait sales |
| your professional portrait photography studio to | | | | presentations. You show several larger size portraits |
| enhance your cash flow and profits. How? Read on! | | | | to your customer. Assume she is balking at the price |
| We will discuss several methods to get sample | | | | or the idea of a wall print. The pride and prestige of |
| display prints at a profit plus later articles will also | | | | being in a photographic print display can overcome |
| explain how to find and get display locations. | | | | both of these objections. Get her excited about your |
| Method 1. Sell the idea during your initial customer | | | | current or next portrait display. The idea of being in a |
| phone contact. Someone calls you about a | | | | display will melt her resistance to a wall picture. Ask |
| professional portrait opportunity and inquires about | | | | her if someone on your staff had mentioned your |
| how much a 16x20 portrait costs. Say "It's great you | | | | 'Display Option' to her. She will be curious now. Explain |
| called today!", we are right in the middle of; just | | | | you could let her have the picture she had been |
| starting our; in the final two weeks of our | | | | considering for $x because she would let you borrow |
| preparations for our nifty next display." Talk a little | | | | it for a few weeks while it is on display. You could |
| about the fun, excitement and prestige of portrait | | | | alternately offer her a print one size larger for the |
| displays. Mention that you could include them in your | | | | regular price of the print she had picked, sort of a |
| next display and they could get a regular display size* | | | | display BONUS. This way you would not be |
| for only a little more than the cost of the 16x20 | | | | discounting, just giving more value. |
| portrait. This display size is actually a 20x30 digital | | | | |