| Modern Digital technology has transformed the | | | | is happy with what they see on the screen. It makes |
| process of Ball Photography. That is taking and selling | | | | selling a print so much easier. |
| photos of the guests at a black-tie dinner, a charity | | | | Next comes the final product. This can be a mounted |
| ball or a school prom. Gone are the days where a | | | | print; modern day Dye-sub photo printers can output |
| photographer would take a couple of frames of each | | | | a lab quality print in seconds. Some printers can |
| couple as they arrived a the ball, then dash to a local | | | | handle multiple sizes of print from the same roll of |
| photo laboratory to get the film processed and | | | | paper. Add in a second printer that prints large |
| enlargements made of the best image of each | | | | format prints and the selection for the client grows |
| couple. It wasn't over then either, the photographer | | | | and grows. What about a keyring with the photo in it. |
| would dash back to the ball and layout all the | | | | A photo mug maybe or a digital image on a USB stick |
| enlargements on the table hoping that there were | | | | or CD ready to upload to Facebook or email to family |
| some guests left who'd be interested in buying a | | | | in Australia. All of these products can be created on |
| print. Stressful, prone to problems and possible delays. | | | | the night, at the ball, ready for the guests to take |
| Now we have digital. | | | | away at the end of their evening. Modern printing |
| A digital setup means that a number of images can | | | | technology is improving all the time and more |
| be taken of each couple as there is no film to waste. | | | | products are coming along all the time. |
| These images can be beamed direct to a computer | | | | Today's technical process is so much simpler, no |
| either by a wifi connection or by plugging the camera | | | | dashing about, developing and printing and hoping you |
| into a network with a cable. The images can then be | | | | will sell something at the end of the night. With an |
| immediately viewed by the guests on a computer | | | | on-site end-to-end workflow the photographer and |
| screen. Groans and moans of "God, look at that chin" | | | | his team can now create a quality product without all |
| or "I'm blinking" can easily be seen and there's no | | | | those old stresses. Now we just have to try and |
| wasted film or printer paper. The client can have | | | | convince the client that they look great in that fifth |
| another go, try different poses, mess about or just | | | | set of portraits we did for them, "No, I can't see any |
| pose because they like having their photo taken. It's | | | | wrinkles. You look great". Oh Well. |
| all easy to do, and do again and again. Until the guest | | | | |