| Personal Holiday Cards are a terrific way for | | | | printing or on editing time to get your own family |
| photographers to market family portraits. This article | | | | picture just right. Your business is being judged on |
| addresses why this is an effective marketing | | | | how nice these cards are. |
| strategy and includes some tips on how market this | | | | 2. Have your website information on a prominent |
| way effectively. | | | | location. |
| Sending out you own personal Holiday cards is | | | | 3. Send out your holiday cards early. I suggest you |
| effective because it is a non-intrusive way to | | | | have them by the last week in September or first |
| demonstrate the product that you sell at a time | | | | week in October. This gives people a chance to see |
| when people are purchasing that product. People | | | | your card, schedule an appointment and have their |
| friends, family, and past clients receive these cards | | | | own cards made and sent out to their friends by |
| without as a holiday gift rather than a piece of | | | | December. While this may seem early to you, it is a |
| advertising. They see how beautiful you card is and | | | | way to demonstrate that you are on top of your |
| think "we should get a card like this." They see your | | | | game. You are not a procrastinator but rather you |
| website on the card and contact you to get family | | | | get things done early. |
| portrait taken and cards made. | | | | Many photographers already send out personal |
| The following will help ensure that your marketing | | | | holiday cards by following these tips; they can make |
| strategy is effective: | | | | this already scheduled activity into an effective |
| 1. Your cards need to be top notch. Don't skip on | | | | marketing tool. |