| In this article I am going to give you some tips about | | | | products like wine, jewelry, or artwork. If you do not |
| photographing your products for your catalog. The | | | | know how to use PhotoShop, you may want to get |
| images you use in your catalog are the most | | | | a professional graphic artist to touch up your photos |
| important features you will be deciding on. The | | | | for you. |
| images sell your products. The text and everything | | | | Why all this trouble for just a few pictures? You |
| else are important, but if the images are not | | | | want to present your products in the best light, no |
| well-produced, then your sales will suffer. | | | | pun intended. You will not be there with your catalog |
| There are professional product photographers and | | | | to speak to the customer. Your pictures must speak |
| using them will ensure that you have the best photos | | | | to the customer for you. By taking the extra time to |
| for your catalog. However, this does not come | | | | make each and every photo a virtual showcase for |
| cheap. If you decide to do it yourself, you can save | | | | your product, you make the potential customer want |
| a lot of money. Just be sure you are confident that | | | | to see more of your photos, then buy your products. |
| you can produce high-quality photos for your catalog | | | | To the consumer, the quality of the image equates |
| products. | | | | to the likely quality of the product. When people see |
| The first rule of good catalog product photography is | | | | an image that is pleasing to them, they want to |
| to photograph your products individually. Group | | | | possess it. If you want them to "possess" your |
| photos of products do not sell product as well as | | | | product by ordering it, you have to make them want |
| individual images. Again, it is more costly to do this | | | | it. Your images are the best way to do that. |
| because of film, printing, and layout concerns. You | | | | You can use a high-quality 35mm camera or a |
| can save money by photographing your catalog | | | | high-quality digital camera to photograph your |
| products in groups as long as you understand that | | | | products with. Personally I recommend you go with |
| this method could also cost you money in reduced | | | | the digital camera if you are going to photograph |
| sales. | | | | your own catalog products. |
| Choose appropriate backgrounds for your products. | | | | Digital cameras and images are much easier to deal |
| You want the product to stand out in the picture, | | | | with and the quality is as near to perfect as you can |
| not the background. If your product is white, use a | | | | get. Touching up the pictures of your products is not |
| dark background. Add contrast to your photos. Take | | | | necessary, but you would be surprised at how much |
| several photos of each product so you can decide | | | | it can improve your results. |
| later which ones are the "best of batch" later. | | | | The bottom line is this. No matter where else you |
| If you are skilled with PhotoShop you can enhance | | | | might cut corners, do not cut corners when it comes |
| the images of your products. Shadowing is a great | | | | to the photos of your catalog images. |
| method to use when you are displaying expensive | | | | |