| If you are a photographer, operate a professional | | | | You would be surprised how fast a "winning" |
| photo lab, or market the photographic work of | | | | Facebook fan page can attract attention. |
| others, a blog is an ideal way for you to generate | | | | 3. Its Easy to Blog About Something You Already |
| more interest in your product. In the modern world | | | | Know |
| of social media, blogging allows you to encourage a | | | | Your expertise is maximized in the particular facet of |
| dialog with others interested in photography, | | | | photography that you specialize in, so blog about it. |
| communicating your experiences, perspectives and | | | | People love to get inside tips and instructions from an |
| opinions with others. Regardless of whether you are | | | | experienced insider. Narratives of successful shoots, |
| a wedding photographer or specialize in senior | | | | technical photo advice and useful "how-to" |
| portraits or events, here is a list of 5 tips for using | | | | information will gain you a lot of new readers. You |
| social media sites like Twitter, Facebook, and even | | | | could even write about the photography marketing |
| Facebook fan pages to boost traffic on your blog. | | | | ideas that work best for you. Share ideas and advice |
| 1. Identify Your Primary Audience | | | | with other up and coming photographers. Offer some |
| In order to effectively market your blog, you first | | | | some tips and tricks for those just beginning in the |
| have to identify your main target audience. This is | | | | field. |
| pretty simple since a wedding photographer wants to | | | | 4. Make Your Content Interesting and Compelling |
| connect with future brides, a portrait photographer | | | | Even if you have the best idea ever for how to |
| with area high school students, and an event | | | | combine photography and social media, your blog will |
| photographers with area event organizers. Once this | | | | not gain readership without some really interesting |
| is accomplished, you develop content that appeals to | | | | and fun to read content. If you spend the time |
| your target audience. Think of creative ways to slant | | | | writing some good blog entries, it will pay off for you |
| your content so that it appeals to your audience. For | | | | in the long run. If you need help creating high quality |
| example, if you are into events, you will probably | | | | content, consider hiring a ghostwriter or just relying |
| attract the most attention by blogging about events | | | | on someone to help you stylize and finalize your |
| you have done, which ones worked out best and | | | | work. |
| things to avoid in the mix of photography and event | | | | 5. Create Excitement |
| planning. Your audience will identify with your focus, | | | | Remember the blogosphere is a big and crowded |
| experience and expertise and you will begin to | | | | place. In order to be noticed and gain readers, it will |
| attract the right audience for their services. If your | | | | help immeasurably if you can create some sense of |
| concept is catchy enough, your blog might become | | | | excitement surrounding your blog. Social media |
| so popular that it could even qualify as a viral | | | | venues such as Facebook Fan pages or Tweets can |
| marketing technique, where your target audience | | | | be used very effectively for this purpose, but there |
| begins to recommend you as the "go to" expert in | | | | are other options as well. Many successful bloggers |
| the field! | | | | use contests, surveys and other types of marketing |
| 2. Have an Overall Plan and Concept | | | | to encourage dialog and create excitement, both of |
| If you are planning a new blog, step back and spend | | | | which will attract even more readers. |
| a little time planning your overall concept. If you | | | | Although it may seem like a lot of work, a good blog |
| already have a blog, do some brainstorming to | | | | will continue to build your following. Most of your |
| identify new ways of marketing it, such as using | | | | posts will contain timeless material which will continue |
| evolving forms of social media. Starting a Facebook | | | | to attract readers as time goes on...building your |
| fan page or using Twitter are both great ways for | | | | reputation and become the social media version of |
| publicizing your new content and gaining new readers. | | | | the "miracle of compound interest! |