| Photographers cannot easily ship their services all | | | | 2. Add a Local Business Listing in every city in which |
| over the world. As a result, photography is a local | | | | you have a studio or any type of presence. The |
| business and well suited to take advantage of Google | | | | simple fact is the more directories you are in, the |
| Local Business. | | | | more exposure you will get. Google has provided a |
| The vast majority of a photography studio's business | | | | tool which allows you to see how many people are |
| is local. People in Japan don't often call France to find | | | | searching on any given keyword (it can be found in |
| a photographer. Thus, using the Google Local | | | | their adwords section). By typing something like |
| Business feature effectively can greatly increase a | | | | "Laguna Beach Photographers" you can see how |
| photographers' usable exposure. Several thing a | | | | many impressions your Google listing is getting |
| photographer should do to effectively use Google | | | | (assuming you are on the first page). |
| Local Business are: | | | | 3. Describe all of the different types of photography |
| 1. Add pictures to your account. I know this sounds | | | | you do in the description section. If you leave out |
| basic, but there are many photography studios who | | | | that you are a wedding photographer and all people |
| fail to take this obvious action. If you are the only | | | | can see is that you are a portrait photographer, you |
| photography listing that does not provide a number | | | | are likely to miss out on some business. |
| of pictures then it is not likely you will get a call. | | | | Much of running a photography business is marketing. |
| Google currently limits the number of pictures which | | | | Google local business is an excellent way for |
| can be uploaded to 10. | | | | photography studios to market. |