| If you are starting your own online business and you | | | | faster you can get a product online and ready to sell, |
| plan to sell intangible products from a website on the | | | | the faster you'll make money. |
| internet, this article will show you one of the most | | | | The new way? It goes like this.. |
| powerful ways to increase your internet marketing | | | | Use computer software to streamline your internet |
| promotions and increase your bottom line...cash. | | | | marketing promotion efforts. |
| Lets face it, most small businesses would like to think | | | | There's a plethora of great "Photoshop Actions" that |
| they are saving as much money as they can, but | | | | allow you to create a photo realistic image of almost |
| they are not. For example, let's look at the old way | | | | any intangible or tangible product you can think of. It |
| of preparing your product or prototype for internet | | | | plays back pre-recorded commands within Adobe |
| sales. | | | | Photoshop. This means all you have to do is.. |
| For the sake of example, lets say your product idea | | | | 1. Download a trial version of Adobe Photoshop |
| that you want to promote online is a music CD. It | | | | 2. Search for "Photoshop Actions" or "Cover |
| might go something like this.. | | | | Software" |
| First, after you put your product idea into action, you | | | | With Photoshop Actions, you are maximizing your |
| have to spend lots of time searching for a graphic | | | | earning potential, you're cutting the time it takes to |
| designer. When you find one with an open schedule, | | | | prepare a product for online marketing promotion and |
| you must pay him first to create the artwork for | | | | sales, and you can make this happen in less than a |
| your product. | | | | few hours. That's right. |
| Next, you must get the jewel cases for the actual | | | | The old way of online marketing promotion efforts is |
| CD. | | | | dead. Long live software that uses Photoshop |
| Lastly, you'll need a photograph of your CD so | | | | Actions. It will save you time, money, and lots of |
| people can see what your CD looks like. The more | | | | headaches dealing with designers and photographers. |
| professional and appealing the better. Finding a good | | | | On a side note: If your product is tangible and you're |
| product photographer can take up to several weeks. | | | | not sure about your market, it's now possible to |
| And, you guessed it, you must pay for his/her | | | | market test what you want to sell.. without actually |
| services as well. | | | | having a prototype! Now that's power. That's |
| By the time you've got a prototype, you've spent at | | | | maximizing your profit potential because you spent |
| best $60 for the artwork, and anywhere from $80 | | | | less, not more. |
| to $120 for the photograph. | | | | You regain full control of what your product looks like |
| But you still have to spend more time preparing | | | | because you create the design yourself. And if you |
| these photos for the internet. | | | | can spend a few minutes learning the basic tools in |
| Now lets look at the more faster and affordable way | | | | Photoshop, making a design is simple. |
| of online marketing promotion. | | | | And of course, the faster things get done, the more |
| As you know, the success of your business depends | | | | sales you can make. This is internet marketing |
| on how much money is going out, vs how much | | | | promotion at its best. Online promotion has never |
| money is coming in. It's simple economics of business. | | | | been easier thanks to the world wide web and great |
| The less you spend, the more you profit. And the | | | | computer software. |