| You must do a keyword analysis in order to make | | | | more results, the more competition, the harder you |
| sure you are choosing the right keywords for your | | | | have to work to get a good placement. |
| website. A lot of companies make the mistake of | | | | Back to the basics. |
| creating their website using keywords they assume | | | | Since we are a pet photographer and we are located |
| people would use to find their website. There is | | | | in Vancouver, BC, Canada, we might need a results a |
| sometimes a difference in the keywords you would | | | | little closer to home. I can only assume that people in |
| use in searching for your website and what your | | | | Vancouver looking for a pet photographer would look |
| potential customers would use in searching for your | | | | for one in Vancouver. Thus, using the term |
| website. | | | | Vancouver Pet Photography. The term Vancouver |
| Beginning keyword analysis | | | | pet photography in Google, returned 1,870,000 |
| You must first write down the obvious keywords. | | | | results, which makes Vancouver Pet photography a |
| For this article, let's pretend we are writing for a | | | | better keyword with less competition. Now let's look |
| photographer who does only pets, a pet | | | | at: Vancouver pet photographer this keyword yielded |
| photographer. The obvious keywords would be pet | | | | 3,360,000 which is 3 x times more that the last |
| photography, pet photographer, photographer, | | | | keyword we analyzed. I am sure this gives you an |
| Vancouver photographer, Vancouver pet | | | | idea of how we make sure we have al list of all the |
| photography. | | | | keywords that a potential client might use to find |
| Now let's look at some of the non obvious ones. Dog | | | | your website. |
| photographer, cat photographer etc... There are a | | | | Now that you have gone through every keyword |
| few other such as: pet photos, pet pictures, animal | | | | and got to see how much competition there is for |
| photography, animal photos, animal pictures, animal | | | | that keyword it gives you a better idea on which |
| pics, pet pics, pet pix, pet people, petpeople, dog | | | | keywords to use. Now a quick tip. Optimize each |
| grooming, dog pictures, cat pictures, bird pictures, | | | | page with only one or two keywords. Do this to |
| dog photos, dog images, animal images, pet suites, | | | | your entire website and make sure you have a really |
| dog photography, puppy photos, location | | | | good navigation system on your website so, that if |
| photography and animal art. | | | | your potential client searches for dog photos and |
| Now that you have created this great list of possible | | | | ended up entering your website at 5 pages in, he is |
| keywords, I am sure you are asking, now what? We | | | | still able to find what he is looking for because you |
| are going to see which keywords are searched for | | | | have a great navigation system or sitemap that will |
| most often and which keywords have less | | | | lead him to the right page. Also, for more competitive |
| competition. In Google "pet photography" came back | | | | keywords you would have to create more pages for |
| with 24,900,000 results. This is a lot of results. The | | | | that one keyword. |