| So you've decided it's time for some nice family | | | | example, www. or www. If the person has a web |
| photographs, or maybe your daughter needs her | | | | address that includes the words "freewebs" or |
| senior high school portraits, or you want to capture | | | | "blogspot" or "wordpress", then the person has a |
| the beauty of your new baby boy. It's time to find a | | | | free site and was not willing to spend even the |
| photographer that will give you the images you want | | | | minimal amount required to have a professional |
| at a price you can afford. | | | | domain name and webpage. What does that say |
| Relax: there's lots of good news here! You can get a | | | | about the person's attitude towards their business |
| top-notch photographer for surprisingly reasonable | | | | and equipment? |
| amount of money. And since each photographer has | | | | 4. What does the photographer charge? When |
| his or her own style, you should be able to find | | | | searching for a good portrait photographer, the most |
| someone whose images you admire. | | | | important thing is not price. You can spend $50 on a |
| Unfortunately, many people don't put a lot of | | | | portrait session but hate all the resulting images. And |
| thought into choosing a photographer, which will | | | | you can spend $200 on a session and love all the |
| usually lead to disappointment and frustration. But by | | | | pictures, use them as Christmas pictures, and display |
| following a few simple steps and spending just a few | | | | them in your house for years. Between these two |
| minutes online, you will greatly increase your chances | | | | scenarios, which was most cost effective? To a |
| of finding a photographer you like at a good price. | | | | certain extent in photography, you get what you pay |
| First: be aware that there are too many people who | | | | for. True professionals will charge according to their |
| bought a big, black camera and started advertising | | | | experience and level of equipment. If you see an |
| professional photography services on Craig's List. | | | | advertisement for free portraits, or a portrait session |
| Ownership of a big camera (otherwise known as a | | | | for $50, or a $100 session that includes a $50 credit |
| Digital Single-Lens Reflex camera, or DSLR) does not | | | | towards prints, this is a hint that the photographer is |
| make someone a professional photographer. The | | | | not experienced or in demand. |
| advent of digital photography, combined with the | | | | 5. What type of photography does the person claim |
| relatively low prices of DSLRs in the last 5-10 years, | | | | to do? Generally speaking, you want a photographer |
| has spawned a generation of "wannabe" | | | | who somewhat specializes in portraiture. It is |
| photographers. There are two major drawbacks to | | | | common for portrait photographers to also shoot |
| this situation: clients have been increasingly frustrated | | | | weddings. But I would be wary of someone who |
| with the quality of images they get from these | | | | says they do portraits, weddings, corporate |
| novice photographers, and the photography | | | | headshots, architectural photography, events, |
| profession's reputation has suffered. True | | | | commercial photography, fashion, sports, fine art, and |
| professional photographers cringe at the proliferation | | | | wildlife photography! |
| of inexperienced, unqualified novices. | | | | Once you've used these tips to make a list of |
| Fortunately there are a few simple ways to spot | | | | legitimate photographers, focus on style. This is the |
| someone masquerading as a professional: | | | | most important part of selecting a portrait |
| 1. First and foremost, look at the image portfolio | | | | photographer. Photography style is a very personal |
| gallery they display on their webpage or | | | | thing. Someone who is considered to be the best |
| advertisements. If there are no images, beware! This | | | | photographer in the world might take portraits of |
| is a huge red flag. If there is an image portfolio, | | | | your family that you hate, depending on their style. |
| examine the portraits closely. There should be many | | | | Some photographers shoot exclusively black and |
| images, not just three or four - many images will give | | | | white, or use a tilt/shift lens to blur large portions of |
| you a more accurate idea of the photographer's style | | | | the image, or use PhotoShop to significantly alter the |
| and consistency. There should be a variety of poses | | | | original look of the image. Others might take close-up |
| and types of images - this demonstrates experience | | | | shots of your child's shoe or hair ribbon instead of |
| and creativity. No two images in the portfolio should | | | | focusing on the face. Some might only shoot in their |
| be of the same person - this indicates the | | | | studio with formal backgrounds, while others shoot |
| photographer has no experience and just had a friend | | | | outdoors or at your house. This is all a matter of |
| model for him/her to establish a portfolio. | | | | style and is crucial to finding a photographer you'll be |
| 2. Do the photographer's images look similar to the | | | | happy with. |
| pictures you take with your camera at home? If so, | | | | Now it's time to contact the photographers to get |
| this person is not a true professional. Images taken | | | | more information. How long have they been a |
| by an experienced photographer with proper lenses | | | | professional photographer? Do they attend seminars, |
| and lighting will look dramatically different than | | | | take classes, read photography books, and otherwise |
| anything you can do with a small point & shoot | | | | constantly seek to improve? Do they teach classes, |
| camera. The backgrounds should be very blurry, so | | | | publish articles, or are they otherwise demonstrably |
| the subject of the portrait stands out in sharp relief. | | | | admired by their peers? |
| There should be plenty of light in the subjects' eyes | | | | More practically, must you shoot the portraits in their |
| to avoid the "raccoon eyes" created by overhead | | | | studio, or will they come to your house with all their |
| sun. Tip: if the subject's face is in direct sunlight, | | | | equipment? How many changes of clothing will they |
| there is a good chance the photographer is not an | | | | allow? What prices do they charge for the package |
| experienced professional. Very few pros will ever | | | | you want? These details will help you make a final |
| photograph a subject's face in direct, full sunlight. | | | | decision. |
| 3. Does the photographer have a webpage? What's | | | | Once you've decided on a photographer and agreed |
| the web address? A proper professional will invest | | | | upon the details of the shoot, you should expect to |
| the relatively small amount of money necessary to | | | | sign a contract and pay a deposit to reserve the |
| purchase and host his or her own domain name. For | | | | photographer's time. |