| Whether you sell your products online or through a | | | | product image on top of another image and create |
| catalog, you need high quality, detailed images in | | | | outstanding graphics that give your company a much |
| order to get the highest benefit. If you are not | | | | more professional image. |
| experiencing the sales growth you know you should | | | | For example, let's say that you sell car parts |
| be, maybe your customers aren't seeing the clear | | | | specifically geared toward the racing industry. With |
| picture. Show them exactly what you're selling in an | | | | the PSD file, you can take an image of a part and |
| eye-catching image and watch your sales increase. | | | | place it on top of an image of a race track. It tells |
| If you're having difficulty getting good, crisp product | | | | your customer right away that you specialize in the |
| images for your web site, you could be doing more | | | | parts they need, it appeals to them because it is an |
| harm than good for your business. Poorly | | | | image of something recognizable to them and it adds |
| photographed product images can drive customers | | | | a visual dimension that captures their attention. |
| away from your web site and toward your | | | | You know from personal experience that your |
| competition. It costs the same amount of money to | | | | perception regarding the quality and reliability of a |
| produce a bad product catalog as it does to produce | | | | company is determined by what you see. If you see |
| a good one, except for the amount of money you | | | | images that are plainly poor quality, you perceive that |
| will spend on the photography. Many people try to | | | | the company may not be legitimate, that they might |
| save money by photographing products themselves. | | | | not stand behind their product, or that they may not |
| Having bad images turns potential customers away | | | | be in business very long. However, if you see a |
| and puts your company in jeopardy. | | | | well-designed web site or catalog with good images |
| One benefit of having your products professionally | | | | that help you determine if the product you see is |
| photographed is that for just a small amount more | | | | what you want, then your perception of that |
| per image, your photographer can supply you with | | | | company is that they are one that cares about their |
| what is known as a PSD file. This is your product | | | | customers, they are a legitimate business of good |
| image that has been removed from any background | | | | standing, and that they will be around long into the |
| and is on a transparent background. The advantage | | | | future should you need them again. |
| of having this file is that you can now place that | | | | |