| Freelance architectural photography includes a variety | | | | choose specific sizes, finishes, and paper stocks |
| of architectural subjects such as office, residential, | | | | suitable for printing photographic images. |
| commercial, religious, and, institutional buildings. It | | | | Catalogs – Catalogs can be used by |
| involves its own set of skills such as framing, | | | | photographers to present a variety of architectural |
| observing the rule of thirds, using the applicable lens, | | | | subjects, showcasing their artistic range to clients. |
| or manipulation of aperture and shutter speed. | | | | Catalogs can be used as portfolios and feature work |
| Architectural photography is commonly used by real | | | | grouped according to building types, architectural |
| estate development companies and architectural | | | | styles, or photo sizes. Catalogs are also a common |
| firms to supplement their own marketing campaigns. | | | | choice for architectural firms’ marketing |
| Architectural firms use it to market their firm’s | | | | campaigns. Architectural firms make use of catalogs |
| design services while real estate companies use it for | | | | as portfolios of their projects. As clients, viewing |
| their own marketing materials. When it comes to | | | | photographers’ work in catalog format can |
| marketing freelance architectural photography on a | | | | provide them with examples of how to market their |
| budget, photographers can make use of effective | | | | architectural services. Customized catalogs can be |
| and affordable printed materials. The following are | | | | printed using the services of an online printing |
| examples of such printed materials. | | | | company. |
| Brochures – Real estate development companies | | | | Posters – Poster printing is a large-format, |
| commonly use brochures to market a new | | | | high-impact tool for marketing freelance architectural |
| development. Brochures can be used by | | | | photographs. Architectural images make ideal poster |
| photographers to showcase their architectural shots. | | | | subjects due to the poster’s large scale. This |
| This gives the clients an immediate visual reference | | | | scale also makes photographs look more vivid and |
| on how their sales material can also be laid-out. | | | | clear, due to its high resolution. Photographers can |
| Customized, full color brochures can be ordered | | | | also print posters using convenient online printing |
| through convenient online printing services. | | | | services. Bulk orders of posters are printed using |
| Photographers can upload their own design or use | | | | digital or offset printers and priced with 20 to 30 |
| the website’s online design tool. They can also | | | | percent discounts. |