| If you are like I was when I first decided to start | | | | will discover how fun marketing can actually be! |
| my photography business, you think since you can | | | | The first thing you must do if you truly want to be |
| create such wonderful images, people will just come | | | | successful as a portrait photographer is realize that |
| to you. I though I could just put out a few boring | | | | you are first and foremost a marketer, and a |
| business cards (ones that didn't even have any of | | | | photographer second. This concept can be very |
| my images on it and no call to action!) and my phone | | | | difficult for many photographers to accept, and |
| would start ringing. Boy was I wrong! | | | | understandably so. They see themselves as artists, |
| I have learned that the most important thing in being | | | | and enjoy creating their art with a passion. They got |
| a successful portrait photographer is marketing. Yes, | | | | into this business to do something they love. |
| more important than education, experience and | | | | What they must remember is that they got into the |
| equipment. In fact, I work more on marketing than | | | | business to make money doing something they love. |
| on any other part of my business. I think a lot of | | | | Ignoring this fact is ultimately the reason so many |
| new photographers avoid marketing because they | | | | artists fail in this business. It is simply a fact, and |
| either don't know what to do, or they think it will be | | | | realizing that fact, and acting on it, is a significant |
| boring. This marketing package will help you with the | | | | step toward insuring you have a successful (which |
| first one by telling you what you need to do to get | | | | means profitable!) portrait photography business. |
| your name out there, and in the process, I think you | | | | |