| Event photography as a profession has been around | | | | made available for the client to view. The transfer |
| for decades. But the advent of digital photography | | | | can be done by physically moving the storage card |
| has turned the process on its head. Instead of taking | | | | around. If possible the camera can be tethered |
| the pictures and then running off to a photolab to | | | | directly to the server or a wireless link between the |
| get them processed and printed it's now possible to | | | | two could be established for the transfer. |
| capture the image, view it digitally and then print, | | | | Once the image is on the server then the customer |
| mount and sell it to the customer in less than five | | | | is able to view the images, either with the aid of a |
| minutes. Modern digital processes and the latest | | | | salesperson or on stand alone viewing terminals |
| Dye-Sublimation printers have helped to create a fast | | | | where the customer can browse the images and |
| and efficient workflow that can create output lab | | | | select the ones required. |
| quality prints on a fast basis. | | | | If the customer then wants to purchase an image |
| So, what events can be covered? Event | | | | then it can be output directly to a Dye-Sublimation |
| photography, as its name implies, covers any special | | | | printer, mounted in a card mount or frame and |
| events either indoors or outdoors. School proms, | | | | packaged for sale. Dye-sublimation printers (Dye-sub |
| black-tie dinners, dog shows, horse trials, moto-sport. | | | | for short) produce excellent quality prints that are |
| The definition of modern day event photography is | | | | immediately dry and can be handled straight away |
| anything where an event is photographed and prints | | | | and usually have a water-resistant coating to increase |
| produced and sold to the clients at the event. | | | | durability. |
| A modern event photography setup needs to be | | | | The specific event will then direct what other |
| based around speed and quality. A sizeable | | | | equipment is required. An indoor event such as a |
| investment in equipment is required, digital capture, | | | | school prom will required some form of studio setup |
| viewing and lab quality printing facilities are required. A | | | | to take the images against such as a photographic |
| digital SLR (single Lens reflex) camera is required to | | | | backdrop and a portable studio lighting setup. |
| capture the image, any modern day SLR can be used | | | | Outdoor events such as horse trials will require |
| but it should be at least 8 megapixels to ensure that | | | | somewhere to view sell the images from such as a |
| the image can be enlarged to a decent size for | | | | van or trailer or marquee. All that equipment will need |
| printing. Once the image is captured then it should be | | | | to be powered as well, usually by a generator. |
| transferred to a central server where the image is | | | | |