| p>Many services clearly belong in the repeat business | | | | to the idea when given the option. |
| category. Fast food is an example of this. Others | | | | 2. Market Gift Certificates to Grandparents. |
| clearly belong in the one time client or customer | | | | Grandparents love getting pictures of their grandkids. |
| category. Estate attorneys fall into this category. | | | | By offering gift cards or gift certificates you get a |
| Photography in some peoples' minds is not an oft | | | | double benefit. First it increases your cash flow. You |
| repeated service. You can change this perception and | | | | get to hold onto the money and collect interest on it |
| increase the level of your business by: | | | | while delaying the work and any associated costs. |
| | | | Many Grandparents will purchase these gift cards |
| 1. Selling yearly packages. Offering packages that | | | | every year or every other year. By giving them the |
| include four photo shoots a year and a coffee table | | | | opportunity to do so, you increase your repeat |
| book. This gives you a chance to create a book that | | | | business. |
| truly captures a year in the life. You can do one | | | | While many people see professional photography as |
| shoot at the beach, one at a special event such as a | | | | a service to be used once or twice in a lifetime, you |
| wedding, one as a formal portrait and one during a | | | | can increase your profits by challenging that |
| fun holiday such as thanksgiving. Many people have | | | | assumption and showing people the benefit of repeat |
| never considered a year in the life book but are open | | | | photography services. |