| I'll give just about anything a go, call me a "Do It | | | | new 600 mpixel compact camera? Surely the loot |
| Yourself" nut but I've adopted a "I can do anything" | | | | saved could go towards purchasing that new web |
| philosophy to most aspects of my life and roughly | | | | site you've been promising yourself? Well as you |
| speaking this has proven to serve me quite well. I've | | | | could probably figure I disagree, I wouldn't make a |
| saved thousands of pounds and days worth of time | | | | tremendous photographer if I can't even justify my |
| along with being rewarded with a rather smug feeling | | | | own existence! |
| of self worth too. | | | | If you're simply flogging a few old belongings on |
| A few years ago my love of DIY was pushed to its | | | | eBay then sure give it a go yourself. No one |
| extreme when I decided to modernize an almost | | | | searching eBay is going to give a monkeys whether |
| dilapidated house. Armed only with a tatty copy of a | | | | or not your old fridge freezer is properly lit, |
| DIY bible, a few elderly hand me down tools and a | | | | beautifully composed, in focus or washed in a nasty |
| powerful burning desire not to be beat, I went about | | | | orange caste or not, right? Well maybe not but let's |
| mastering how to do fundamental wiring, plumbing, | | | | suppose the next fridge freezer listed comes with a |
| decorating and even building. Sure I got a incredible | | | | whole range of magnificent photographs and worst |
| sense of achievement, learned some new skills that | | | | still is less expensive than yours to buy. Which one |
| would no doubt turn out very handy in the future | | | | are they going to select? I'm not recommending that |
| and most critically saved a shed load of money, but | | | | you start hiring a commercial photographer just to |
| when it came down to some more complex jobs, I | | | | sell your old rubbish on eBay but with any luck this |
| contacted a pro. The reasons why are obvious. | | | | shows a theory which is in effect the same in all |
| Firstly it would take me years of training and work | | | | walks of business; if your competitors web site has |
| experience just to master their unique craft, then I | | | | top quality photographs but yours has half-baked |
| would have to splurge hundreds if not thousands of | | | | ones and your prices are similar... you can predict the |
| pounds in specialist tools and equipment, next it | | | | rest. Don't be fooled into believing this is all about |
| would take me days to do a job that'd take a | | | | your short term sales, it's actually just a small part of |
| professional tradesman just a few hours to complete | | | | a much larger picture, your brand. Would you like to |
| and in conclusion and most significant of all was | | | | be perceived by your prospective or future |
| quality of the completed job, not only do I not want | | | | customers as amateurish, slap dash and cheap or |
| my house flooding from a sloppy bathroom refit but | | | | professional, slick and exclusive? |
| also it's got to look good in order to eventually sell | | | | In conclusion I could attempt to endorse the use of |
| the house on and make a profit! | | | | commercial photography by bleeting on and on about |
| Well I'm no tradesman, I won't testify to be an | | | | in depth education, wisdom and experience, our |
| expert plumber, plasterer or electrician but I have | | | | extraordinary creative eye, the expensive equipment |
| been a working commercial photographer now for | | | | and technology we continuously invest in and of |
| around 14 years and suspect that the very same | | | | course the consistent quality and reliability you can |
| principles apply in deciding whether or not to employ | | | | count on as a result; but ultimately I feel that if you |
| a photographer. | | | | value your business branding and really understand |
| Photographers are so high priced to hire so why | | | | the importance of standing out from the crowd in an |
| should you bother going broke when you could just | | | | over crowded marketplace you'll already realize why |
| setup your product on a heavy-duty table, aquire a | | | | you should call in a expert! |
| couple of desk lamps and get shooting with your | | | | |