| Retail and commerce companies in Yorkshire use | | | | websites, packshot images can be seen on t-shirts, |
| pack shot photography extensively to promote their | | | | ties, and sides of buses. Once the packshot has been |
| products and services, both online and in printed | | | | digitally rendered, it can be used on anything that will |
| literature. The term has become synonymous with | | | | take a printed or projected image. |
| commercial photography for advertisers. | | | | Packshot photography for websites |
| A pack shot, or packshot, is a still or animated | | | | Website packshots are always taken on a white |
| photographed image, usually including labeling and | | | | background. They are purchased as "packs" of 20 or |
| packaging, which is used to advertise a product. Pack | | | | more images, in 2 or more sizes. Once complete, the |
| shot photography is a lucrative way to increase | | | | pack is delivered to the customer in either file format |
| revenue for both the merchandiser and the | | | | or via their content management system. Some |
| commercial photographer. Done with flair, it will | | | | commercial photography companies offer a full media |
| promote a product's reputation, stimulate sales and | | | | service, while others just supply the shots, leaving |
| trigger recognition of the item both on and off the | | | | the customer to do the post-production work |
| shelf. It also gives the customer important details | | | | themselves. |
| about the product, especially if 360 degree pack shot | | | | 360° packshots are a form of online commercial |
| photography is used. | | | | photography allowing the customer to view the item |
| Pack shot photography requires a high degree of | | | | from all angles - as they would in a store. Used on |
| trust between the photographer and their client. In | | | | objects of all sizes, it can incorporate zooming |
| the past, forged and leaked packshots have led to | | | | techniques and other innovations. Another option is |
| damaged reputations and court cases. Of all the | | | | stop motion animation photography, which is widely |
| forms of commercial photography there are, | | | | used on products with moving parts, such as kitchen |
| packshots probably require the highest level of | | | | gadgets and motor cars. |
| security and confidentiality. | | | | High resolution pack shot photography |
| Types of packshot photography | | | | Commercial photography is still most often associated |
| A packshot can be as simple as a photograph of the | | | | with printed media. Professional photographers today |
| product on a white background, or as elaborate as a | | | | can offer digitally enhanced, high resolution packshots |
| short, stop-motion animated movie. Commercial | | | | for catalogues, brochures and promotional leaflets, as |
| photography is almost entirely digital these days, | | | | well as for newspapers and magazines. |
| which has opened up realms of possibilities, with a | | | | Packshot photography for print publications usually |
| wealth of professional software available to | | | | involves a clipping path. Produced using professional |
| photographers. | | | | digital software, the photographer will shoot onto a |
| For example, let's look at the centre of Leeds. | | | | plain white or coloured backdrop and then "snip" |
| Packshot photography can be seen wherever you | | | | round the image, allowing it to be used on an infinite |
| look, advertising foodstuffs, cleaning products, mobile | | | | number of backgrounds. The same image can |
| phones, jewellery, toys, motor vehicles and more. | | | | therefore be used on both the company's print |
| Packshot photography isn't limited to brochures, | | | | literature and its website. |
| posters and magazines. As well as company | | | | |