| The ceremony and reception venues are booked. | | | | other photography products included in their quoted |
| You have an idea of the style of dress you want, | | | | packages. Your wedding will easily require 80 hours of |
| colors and who will be your maid of honor and best | | | | your photographer's time if not more. |
| man. The excitement is building! Next up is | | | | 5. Tools are expensive - A qualified photographer will |
| photography. You know you're going to want | | | | be carrying $10,000 or more in equipment on their |
| wonderful pictures of your big day. But a cursory | | | | person during your wedding. The digital camera gear |
| glance at wedding photographers and their prices can | | | | will usually have to be replaced every few years. |
| be an exercise in sticker shock. Photography without | | | | That's expensive, considering professional caliber |
| a doubt is expensive. But why? They're just pictures | | | | camera bodies cost more than $2,500 to replace. The |
| for pete's sake! | | | | photographer must also upgrade computers and |
| Here are eight reasons good wedding photographers | | | | software just as frequently. Add to that burden the |
| are so expensive: | | | | normal wear and tear on all equipment and the costs |
| | | | become eye popping. |
| 1. They are qualified - When considering | | | | 6. Commitment to you - As a wedding photographer |
| photographers and their fees it helps to remember | | | | I can tell you it is much more pleasant to explain |
| you are not paying for merely a photographer's time | | | | prices to clients once rather than apologize for the |
| on your wedding day. You are paying for the ten, 15, | | | | quality of their pictures forever. Ten years from now |
| or 20 years of commitment which is required to | | | | when viewing your wedding album, you will not be |
| create wonderful images in the handful of hours they | | | | concerned with how much the photographer cost but |
| will shoot pictures during your wedding day. By paying | | | | you will be concerned with the quality of their work. |
| more than you might have expected for a qualified, | | | | Good is almost never cheap and cheap is seldom |
| experienced photographer you are granting | | | | good. A good photographer understands this and |
| yourselves the extra reassurance you will enjoy your | | | | builds their business with a priority placed on a |
| wedding memories for years to come. Like most | | | | commitment to your pictures and experience first |
| professions, becoming a consistent quality | | | | and foremost. |
| professional photographer requires years of hard | | | | 7. Growing the business is costly - A wedding |
| work. Many photographers attended college in | | | | photographer does not receive much repeat business |
| photography, cut their teeth working for years as | | | | from our clients. If we did that would mean a lot of |
| assistants or as newspaper staff photographers. | | | | failed marriages! Referrals to family and friends are |
| They also spent countless nights surfing online | | | | not uncommon but there are only so many friends |
| forums talking about the latest and newest ways to | | | | and family about to be married. Word-of-mouth |
| improve their work. They are always networking and | | | | business from happy clients is important, but it rarely |
| reading countless books just to keep up to date. | | | | is sufficient to fill a photographer's calendar. |
| They have shot many millions of pictures of a myriad | | | | Photographers, more so than other businesses, have |
| of subjects. Your wedding shouldn't be a long slog up | | | | to invest more into marketing plans that introduce |
| a steep learning curve for your photographer. Your | | | | their businesses to new potential clients. Many of |
| wedding pictures and overall experience ultimately will | | | | these advertising efforts are expensive. A page 1 |
| suffer. | | | | placement on The Knot's photographers website |
| 2. Important one-time events require serious | | | | listing costs more than $5,000 annually. That's not |
| responsibility - This is a once-in-a-lifetime event that is | | | | cheap. |
| a culmination of months or years of work. There is | | | | 8. Integrity - Imagine trying to decide between two |
| no chance for a reshoot, not with so many important | | | | photographers for your wedding, one photographer |
| people in your lives coming from so many far away | | | | plays by the rules and doesn't cut corners to save a |
| places to be with you and your future spouse for | | | | few extra bucks but they have a higher price. |
| this one day. What happens if your photographer | | | | Another photographer has a lower price but cheats |
| drops their camera? What happens if one of their | | | | the rules and cuts corners so they can low ball the |
| camera disks is corrupted? What happens if your | | | | competition. Which one is more likely to have your |
| photographer breaks their ankle two days before | | | | back when you need it? For some photographers |
| your wedding? At each wedding, a truly professional | | | | integrity is sacred. They understand the long-term |
| wedding photographer has to be prepared for the | | | | success of their business is impossible without it. |
| risks of covering a one-chance event. That means | | | | Integrity requires them to deliver on their promises |
| keeping multiple disks on hand, image recovery | | | | on time and exceed expectations. Their internal |
| software, multiple good quality cameras and a list of | | | | business affairs are conducted with integrity also. |
| contacts that can fill in for them in the event they | | | | They pay their fair share of income taxes like you do |
| can't shoot. The contingencies are numerous. Such | | | | and carry adequate liability insurance. Integrity |
| preparedness can be costly and time consuming to | | | | requires them to collect sales taxes and pay them to |
| maintain, hence the higher fees for clients. | | | | state governments in their entirety on time. Such |
| 3. Seasonal nature of work - Photographers can only | | | | ethical practices are not always easy to maintain and |
| reasonably expect to have one wedding per week. | | | | often require us to pass on some of those costs to |
| These almost always take place on a Saturday. For | | | | clients. Unfortunately for some integrity is seen as an |
| many markets, including the market my business | | | | inconvenience or an impediment. While these issues |
| serves here in Kansas City, the winter months are | | | | may not seem relevant to your decision in |
| not a popular time to hold a wedding. Weather can | | | | photographers, a person or a business which honors |
| be very unpleasant and make travel downright | | | | all of their obligations is much more likely to honor |
| hazardous. Hence photographers outside of the Sun | | | | their obligations to you. A more expensive |
| Belt can expect to be busy only seven to eight | | | | photographer doesn't guarantee such integrity but it |
| months of the year. A photographer is having a very | | | | makes it far more likely. Wedding photography is |
| solid year if they have 20 to 25 weddings. In order | | | | expensive. No one can disagree. There are a myriad |
| to provide you and future clients an excellent service, | | | | of reasons a photographer has to charge such rates |
| photographers have to protect their business' margins | | | | to ensure their survival over the long haul. As you |
| for the entire year with those 20 to 25 weddings. | | | | ponder your options and choices don't lose sight of |
| 4. A single wedding represents a major time | | | | how important your memories from this day will be |
| commitment - Your wedding is more than a | | | | to you. They shouldn't be trusted with just anyone. |
| commitment by your photographer for working the | | | | The photographers may cost more than you originally |
| day of the wedding. They will pour many hours into | | | | expected but ask yourself a question: Is it better to |
| the planning, editing, processing, presentation and | | | | pay more than you expected or less than you |
| shipping of the pictures, not to mention albums and | | | | should? |