Why Does Wedding Photography Cost So Much?

This is a common question that is asked a lot. Herebridesmaids is doing so to help the bride so she won't
are some things to consider when placing a value ofhave to dread dealing with the extra drama that can
Wedding photography.be created by slow and late bridesmaids, after all its
Professional prints are a rip off, I can get a print forher day.
0.19 cents at Xmart! That's true you can and all itScouting the area.
costs you is a little time. You were at the WeddingIf the events are at an area I have not shot at
having a good time, you pulled your camera andpreviously I will go to the wedding site and the
snapped off a shot, easy. What about the Weddingreception area and photograph the areas and meet
photographer isn't it that easy for him too?the people who will be in charge on the day of the
Wedding photographers (the good ones) really carewedding. I go back to the studio and load up the
about the bride and groom. We want to take theimages and plan out shot I want to get using what is
best photograph possible for the given situation andavailable in the area and then I organize the shots
in order to do so it requires us to be prepared andand plan them in a logical order. There is another 3-4
put some thought into every shot.hours of planning, plus travel time.
First is the equipment.The rehearsal.
You must have good quality gear and you must haveWe attend the rehearsal. This is good way of learning
back up. At any given Wedding we bring 5 cameraabout last minute changes, getting to meet the
bodies, 6 flashes, 4 power packs, 8 lenses, lots offamily and wedding party and of course handing out
AA batteries, 50 GB of memory chips, extrathe photography schedule. So there is another 2
batteries for the cameras, tools to clean and repairhours on average.
cameras or lenses, extra cables. Light stands,The day before the wedding.
reflectors, a white balance target, light meters, 800All of the equipment is cleaned, inspected and tested.
watt strobes for formals (3 of these), umbrellas,Batteries are charged. Equipment is organized. Cards
flash bracket, diffusers, and well you get the idea.are formatted, cameras have their clocks
A good camera and equipment (gear) do not makesynchronized, lenses and sensors cleaned, I organize
one a good photographer. A skilled photographer canmy shot list, pack up the lighting equipment, tripods,
make good images with even mediocre equipment.etc. Another 6 hours of work.
The reason to get expensive gear is because it canThe Wedding day.
make good work great, but it won't save a poorThe average wedding for us is 8 to 11 hours, yes we
photo no matter how much money you have spent.are not the 4 hour wedding photographers. I always
Pro cameras focus more accurately, track movingwonder how they can get away with that.
objects better, focus in low light conditions fasterNow it's nice to think that you can plan out a
and better, they are more rugged, weather sealed,wedding day and after that you just execute the
shutters have a life of 250,000 frames. They haveplan. Well now it's time for a reality check.
larger buffers so you can take more shots withWeddings are organic.
slowing your camera down. The camera is only partThey have a life of their own and not everything
of the equation. Your lenses can play an even largergoes as planned. But, that's ok. Part of being a great
role than your camera body in the quality of theWedding photographer is being able to think on your
images. In other words if you have an $8000.00feet, to be flexible and change all of the plans in a
DLSR and put a cheap $300.00 lens on it you justmoments notice and still get great shots and keep
wasted $7000.00.everyone smiling. You want a challenge try squeezing
Why do we need all of that gear? Simple, for2 hours of shooting into 45 minutes. Oh yeah, the
backup, reliability, quality, and to create images thatshots still need to be great.
can't be created without the proper tools. We wantAfter the Wedding.
to make images that have a third dimension to them.Ok the Wedding is over we get home about 1:00 am
It's called the WOW factor.unload the equipment, start reading the images of
Yes anyone can buy a camera, flash, flash bracketthe chips. Throw them online and wait for the money
and run around and call themselves a photographer.to roll in!!! In my dreams.
It's also a fact that anyone can buy a pair of scissorsJust taking the images off the chips take about 3-5
and cut hair, but I will bet you are going to have ahours. Next the images have to be processed.
skilled person cut YOUR hair. The same is true forWe do not shoot in jpg file mode, we shoot in RAW.
photography, there are skills, technical learning, peopleRAW is to digital what negatives are to film. The files
skills, posing skills and things you can't learn like havinghave to be loaded into a RAW editor. We use
a vision, seeing the light and looking beyond theCapture One.
obvious to create something great from somethingProcessing the RAW files.
Others see as common.The average Wedding will have 1000-2000 shots. I
Anyone can buy brushes and paint and take artwill spend about 10-16 hours processing the RAW file
classes, but not everyone will become an artist.to get the absolute best quality from each one. You
No it's true there are people out there that shoot ancan take shorts cut and not be so picky, but any
entire wedding with 1 camera, 1 flash and callWedding photographer worth their salt will want to
themselves by various popular names (photomake the proofs look great.
journalists). Now I don't want to start any fights butIt takes time to do proper color correction (actually
many professionals feel that the majority of PJcorrection and white balance begins before the
shooters and people who don't know how to light,images were taken, that's what the white balance
pose or frame their subjects. Don't get me wrongtarget was for). Files are backed up on three
there are a few that are really good, but I do feeldifferent external hard drives for redundancy. The
that many people whom just one to make an extrachips are not formatted until all of the files are
buck hide behind the reputation of the good PJbacked up.
shooters in order to take advantage of their clients.The Album.
These are usually the guys who at one time realizedThe RAWS are output as high resolution jpg files for
that anyone can snap a picture, so why not get paidbuilding the albums and for posting on the Internet.
for it? The photojournalist wedding photographersNow we build the album. The average album takes
that are really good are in a league of their own.40-60 hours. You could buy software that
They have unique skills, and have one BIG advantageautomatically dumps photos from a folder into
over the wanna be photojournalists and that is theypre-made templates, and it takes about 20 minutes.
actually have been photojournalists before gettingBut there is no creativity or customization involved.
into Weddings.The photographer selects the images for the album
Ok. I am off that soapbox for now.and the bride and groom get to make changes 2
Hidden labor and time worked but not seen.times. Many photographers work this way because it
There is a lot of time spent after the wedding foris faster. But if the bride and groom really appreciate
the final production of the images and album that willgood images and don't want a cookie cutter album
be created. But before we go into that lets take athen it requires creativity, communication and time.
look and the hidden time and expenses that youUsing Professional lab.
would never know about unless you did weddingProfessional photographers use quality monitors and
photography for a living.hardware devices that create a profile thatmodifies
At the initial meeting of a bride and groom we willtheir screen display so when we edit and color
spend about 2-3 hours discussing their day, givingcorrect, adjust the density and sharpen and image
them ideas and writing down information. We providethe print will come from the lab looking like the image
forms to help them organize their day (and theiron our monitor. Professional labs charge more
thoughts) and to help them plan. Our job is not onlybecause they offer a level of quality and consistency
to photograph the day but to take stress off theand used calibrated machines that are checked daily.
bride and groom by giving advice and helping themSo let's total it up.
plan the wedding day. The photographer you chooseInitial meeting of a bride and groom 2-3 hours.
will be responsible for a good part of your day. IfTime on phone and writing email's to iron out details
your photographer only wants to meet with you toand answer questions 2-4 hours.
take your check and then ask you what time do youThe time line for the day 1-2 hours.
them to show up you might want to consider aScouting the area, travel and research, planning shots.
photographer that wants to actually get involved3-4 hours.
with the wedding day.The rehearsal 2 hours, plus travel time.
The average bride and groom will spend about 2-4The wedding day 8-11 hours on average.
hours on the phone with us asking questions andUploading data from chips. 3-5 hours.
preparing for the day. Add more time if there is anProcessing the RAW files, building web pages for the
engagement session. Let's also remember all of theonline shopping cart, uploading files and data back up
email's that will be sent back and for.10-16 hours.
The wedding day photography schedule.Build the wedding album pages 40-60 hours.
We will spend 1-2 hours with going over thePeople who are talented make their work look easy.
sequence of the day and helping put in writing a timeTalent, hard work, patience, flexibility and a good
line of events. The purpose of this time line is to helpsense of humor are all part of being a great Wedding
the couple get the photographs that they want. Thisphotographer. You are inviting this person into your
is also a major stress reliever for the bride becauselife for the day of your Wedding.
the photographer becomes that bad guy and givesSo, when you buy a photo from the Wedding
the wedding party a schedule for the day. There isphotographer your not just buying a piece of paper
nothing worse on the day of your wedding thenwith some printing, you are getting a part of the
having a wedding party member be a no show until 5time, emotion and investment that the bride and
minutes before, especially if you wanted pregroom put into their day, and they trusted in that
ceremony photos. There is always one bridesmaidphotographer to be there for them.
that takes forever to get ready and is famous forThis person they have put their trust in has done a
being late of forgetting things, the meanlot more than just snap a few pics.
photographer that gives a schedule to the