| - Professional photographers shoot only in RAW! | | | | it work for them, not against them. How many times |
| It’s simple to get technically perfect | | | | do we see people shooting their lovely kids with sun |
| photography! Shoot RAW or RAW plus JPEG, if | | | | in front or beside them without a flash? I see it |
| your camera supports such modes. When using this | | | | every time. We will help you understand which |
| format, you will have a choice of using JPEG if you | | | | lighting is better in which situation. Keep checking |
| are satisfied with the image; alternatively, you can | | | | our website for a lighting lesson coming soon! You |
| make adjustments in RAW and then save in JPEG. | | | | are also always welcome to ask questions through |
| What is the difference between JPEG and RAW | | | | this site and our blog. |
| formats? The main advantage of JPEG format is that | | | | - Professional photographers know the simple rules of |
| images in JPEG are ready for print or can be | | | | composition, including golden section, perspective and |
| uploaded to the web as soon as you take them off | | | | lines of sight. These are the basics, but they make |
| your camera. I promise :-). You may not know it, but | | | | a big difference in how a final photo will look. Again, I |
| camera RAW format is 12, 14 or even 16 bits per | | | | remember what I see in most family albums: a |
| color (depending on your sensor), compared to 8 bits | | | | person's head in a center of a frame, while the upper |
| per color for a JPEG. What does that mean? RAW | | | | half of the image is all sky. Not the best way to |
| gives significantly more room for adjustments, as it | | | | shoot an "I was there" type of photo! Come back |
| has more color information (this is a raw snapshot | | | | for an easy lesson on composition – coming soon! |
| from a camera's sensor), allowing more brightness, | | | | - Pros know their cameras. Read the manual of your |
| contrast, white balance, and saturation, without losing | | | | camera. Read it with the camera in your hand and try |
| quality. The final image will be converted | | | | to practice right away. Try each mode and |
| (down-sampled) to 8 bits per color, because our | | | | understand the difference between them. You have |
| monitors only support 8 bits per color anyway. | | | | to know at least how to use Av (Aperture priority) |
| Working with JPEG is like manipulating on a small | | | | and Tv (Shutter priority) modes; these are used by |
| web-size photo, compared to a full-resolution source | | | | pros 90% of the time. |
| and saving it to a small size afterward. | | | | AKELstudio, Inc. is a full service commercial |
| Next time we will explain how to choose a RAW | | | | photography studio located in Atlanta, GA offering |
| converter and show some examples of how to work | | | | professional photography for advertisements, |
| with it. | | | | catalogs, web sites, brochures, annual reports, |
| - Professional photographers know how to use light: | | | | construction, architectural and industrial photography, |
| strobes, flashes, reflectors, sun or all of them | | | | hotel and restaurant photography, food and drink, |
| together. They know how to use light right to make | | | | product, still life photography, editorial photography. |