| A picture is worth a thousand words. | | | | 1. Know what you want, start with a generic idea |
| And it still is today. With the media changing | | | | and get specific as you shop (Remember you |
| everyday photography has changed along with it and | | | | probably will not find the exact image that you have |
| as a result is still a valuable resource for web | | | | in your head, be open to good photos that you find |
| business. | | | | along the way.) |
| | | | 2. Shop around, try the larger agencies try the |
| 1. Photos enhance the look of a website. | | | | independents too. (Larger agencies offer more to |
| 2. Communicate so much more than words, they | | | | chose from independent photographers offer more |
| communicate emotions. | | | | personalized service.) |
| 3. Photos can be customized for borders and | | | | 3. Know what you're going to use it for, stock |
| backgrounds. | | | | photography belongs to the photographer who |
| 4. Photos have more impact than clip art. (They tend | | | | created it, or the agency, so know what you need it |
| to give a more professional look.) | | | | for there can and will be limitations of use. |
| 5. Stock photography is a big business and affordable | | | | 4. Know what format you need, you only need 72 |
| stock is out there. | | | | dpi for the web, be careful that you don't pay for a |
| As a web business you're most likely a small business | | | | higher quality when you don't need it. (300 dpi for |
| and have a limited budget and that's where stock | | | | printing purposes) |
| photography can be great resource for you. You can | | | | 5. Know your terms for the industry, Make sure that |
| spend as little as $10.00 or as much as $200.00 plus | | | | you know what the difference is between royalty |
| on one image. (Consider that if you hired a | | | | free and rights managed, and any other terms the |
| professional commercial photographer to shoot a few | | | | business may use. If something is not clear on their |
| rolls of film to your specifications it would cost you | | | | site contact them and ask for clarification. |
| thousands and thousands of dollars.) | | | | So remember you can add a little more impact and |
| Things to remember when shopping for stock | | | | emotion to your site by making use of the stock |
| photography: | | | | photography out there today. |
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